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Selling your home is so much more than a transaction, it’s a life-changing experience. At Conway Group, we approach the sales process collaboratively. We are a truly full-service team ready to help you with every task - no matter how big or small - that goes into your home sale.  From orchestrating repairs to donating items to full on renovations and perfect presentation of your home, we've got you covered. Reach out to us today for your free seller’s consultation to see what we think your home is worth, and how we can get there.  Read on for our complete seller's guide. 

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Seller's Guide

The ins and outs of selling your home – and how to get the best deal for it.

Putting up the for sale sign in your front yard can be a stressful process - but it doesn’t have to be. Working with Conway Group will help make your experience as smooth and seamless as possible. Our agents walk you through everything from choosing the right time to sell to getting the best price for your home.

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Choose the Right Time to Sell

The pandemic sparked a housing frenzy, as people jumped at the opportunity to take advantage of historic low mortgage interest rates. In fact, housing inventory declined 39.6% at the national level in 2020. Today, the real estate market is still a seller’s market, which is characterized by low housing inventory, increased prices, bidding wars, and quick home sales. It’s a good idea to put your home on the market when inventory is low.

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Marketing Your Home

Marketing is one of the best ways to generate interest in your home and can be accomplished through everything from social media posts to open houses. A key component of this is ensuring that your property has high-quality photographs and visitors. A study by the National Association of Realtors revealed that homebuyers indicated photos are the number one feature they utilize when searching for a home online. Before bringing in an architectural photographer to work their magic, our team might suggest staging your home. This often involves redecorating or rearranging furniture and seeks to make the home attractive to the highest number of potential buyers.

Research by the National Association of Realtors found that a staged home will sell for 17% more on average than a non-staged home. We can help suggest options that work with your budget, such as soft staging, virtual staging, or full staging. With attention to detail and superior presentation, Conway Group will get your home looking its best.

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Price Your Home Competitively

Your pricing strategy can make or break your chances for a quick sale. After all, overpricing your property might deter interested buyers and take longer to sell as a result. Pricing your property too low, however, introduces the possibility to leave money on the table. Needless to say, it’s critical to price your property correctly. Working with our trusted local market experts is a surefire way to guarantee that your home is listed for the right price. Realtors conduct a comparative market analysis (CMA), which helps assess a home’s estimate by comparing it to local properties in the area. This tool analyzes location, size, construction, style, and condition, as well as a handful of other factors. Our local area expertise and understanding of the DMV market will help you get the best price when selling your home. 

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With an extensive network at their fingertips, the Conway Group has developed trusted relationships to provide a streamlined experience from start to finish, while keeping clients at the forefront of every step toward success.

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